Marrakech, as an imperial city, has been a pole of attraction for multiple populations. Jamaa El Fna was a place of integration which at the same time allowed cultural specificities to be perpetuated. This is true of the languages in which oral literature, among others, is expressed, namely Berber, dialectal Arabic and classical Arabic, in a fruitful exchange with various foreign languages.

Always with a smile on his face, the Marrakchi is jovial and welcoming. He has a pragmatic and realistic temperament, but a lively and amusing spirit, and makes everything that makes up his daily life his own with disconcerting ease. Here he hijacks the object, there he stages his space… or renames the word. This newness, this renewal is created with fantasy and humour, and sometimes even with a touch of mockery. An unusual object in an unusual moment, often photographed by the visitor, is widely distributed in the rest of the world. The soul of the square is inhabited by this equally unusual personality. An intelligible dialogue is naturally established between the square and its inhabitants, where time no longer has a hold, giving way to a magical and mysterious moment, under the benevolence of the Koutoubia.

This is why the salvation of Jamaa El Fna necessarily involves supporting the original creative expression of the inhabitants of this public space. It is vital to give free rein to all forms of reappropriation and transformation. Indeed, objects are changing, people are moving in a constantly changing environment. All forms of nomadism are self-evident on closer inspection.